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      • Guerrilla (ARA Sisters)
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RACHEL ARA
NEXT PROJECT

This Much I'm Worth

This Much I'm Worth (The self-evaluating artwork)  | Korean Version |  2019 
127 pieces of neon,  recycled server room equipment, electronics, computers, IP Cameras, Programming
700 cm x  210 cm x 90 cm ( 275"x 82"x 45"):  Weight approx 400 KG



“This much I’m worth [The self-evaluating Artwork] - Korean Version” is a digital art piece that continually displays its sale value in Korean Won  through a series of complex algorithms called "the endorsers".   It is constructed with materials that have a history loaded with association. Implicated in the history of neon is its use in the sex trade, its cultural significance today is more commonly a trope of contemporary art.  It is both a functional object and spectacle seeking to question values, worth and algorithmic bias.​

This was commissioned for a show called "Vertiginous Data" at the MMCA, Seoul, South Korea in  2019.  It will next be shown at the V&A London as part of London Design Week in September 2019.  This work is an edition of  the "This Much I'm Worth" series. 

This work was built solely by women, myself (programming, electronics, welding, CAD design etc..)  and Julia Bickerstaff (Neon Blowing) exploring how women have been largely excluded from manual and STEM professions.

For more information on this series see the next projects.  For images of me building the work see my Instagram feed.  This work has been featured in many publications.

"Vertiginous Data" Installation Shots
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​Installation shots from the V&A

Great Install shots from the V&A Install 2019 by RCA student Pang Nanyan
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"Vertiginous Data" Exhibition Preview
"Vertiginous Data" Poster

Picture
"Vertiginous Data" Small Catalogue
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 ©  Rachel Ara 2022
  • News
  • PROJECTS
    • The Parable of the Leaf Blower
    • The Dyslexic Feminist
    • Outrageous Algorithms [2020]
    • Dissent Module [2020]
    • This Much I'm Worth [2019]
    • Transubstantiation of Knowledge [2018]
    • American Beauty [2018]
    • Small Acts of Violence [2018]
    • The Ancestors [2018]
    • The Monolith [2018]
    • This Much I'm Worth [2017]
    • The Ancestor [2017]
    • Queer is the New Straight [2017]
    • The Awakening [2017]
    • Cocksure [2016]
    • D.O.A.M Series [2014 - 20]
    • The Menses Tapes [2016]
    • This Much I'm Worth [2014 - 2016]
    • A Working Drawing [2016 & 2019]
    • Shad Thames Portraits [2016]
    • Fraught [2015]
    • Banker's Shoes [2015]
    • Manspreading [2015]
    • A5 [2015]
    • Superstar [2014]
    • Stamp of Disapproval [2014]
    • Love, Regret and Death [2014]
    • Grip [2014] >
      • Silhouette in Morris & Co ®
      • Silence in Zoffany 1®
      • Silence in Zoffany 2 ®
      • Playful Tiff in Disney ®
      • Grip in Farrow and Ball ®
      • Sensation in Osborne & Little ®
      • Guerrilla (Tondo)
      • Guerrilla (Cameo)
      • Guerrilla (ARA Sisters)
    • Goldsmiths Paintings [1995] >
      • Painting
      • Clone
      • Rotherhithe St.
    • Monomyth [1997]
    • Clone Series [1994] >
      • Clone I
      • Clone II
      • High Clone
  • About
  • Press & Publications
  • Contact
  • Studio
  • Art + Plagiarism
  • 0-9_OFF
  • 0-9_ON